Eran Ben-Elia is an Associate Professor at Ben-Gurion University of the Negev and head of the GAMES Lab (Game-based Models for Smart Mobility). He holds a PhD in Transportation Science and an MSc in Urban and Regional Planning from the Technion – Israel Institute of Technology. His research explores complex adaptive transportation systems with the aim of advancing efficient, equitable, and sustainable mobility. Eran employs cutting-edge methodologies, including behavioral economics, serious games, agent-based simulation, and artificial intelligence. His work contributes to smarter transportation planning and the development of resilient cities.